The AFC Asian Cup UAE 2019 has already overtaken the digital records set in the last edition in Australia - after just one week of the current tournament.
The Asian Football Confederation (AFC) has a reach now of 122 million for this tournament, which continues to rise every day with more and more engaging with the biggest-ever Asian Cup through the official AFC social platforms.
The AFC Asian Cup Facebook (
fb.com/theafcasiancup) page has seen almost 40 million people engaged while the official Instagram account (
instagram.com/afcasiancup) has clocked up more than 49 million impressions on the collection of stunning images from the competition.
Video highlights are also capturing attention with more than 7.9 million views on YouTube, watching a total of 14.1 million minutes of content – and a further 1.5 million Arabic viewers have tuned in through the AFC Arabic official Twitter account (
twitter.com/afcasiancup_ar). There have also been close to 6 million people watching the video coverage on Facebook and 20.9 million have followed the exclusive insights on Instagram Stories.
On Twitter, there have been more than 22.4 million impressions – compared to just 3 million in the entire tournament in Australia, where just a million were engaged via Instagram in 2015, while the Facebook numbers totalled 11 million.
Dato' Windsor John, the AFC General Secretary, said: "It is clear that we have grown our digital community in the last four years and now the reward is being seen with record numbers on the official Asian Cup accounts – and these records have been created in just one week of the tournament in the United Arab Emirates.
"The sheer numbers reinforce the AFC's Vision and Mission to better engage with our passionate fans by staging world-class competitions for our players and teams and exemplifies the undeniable prestige and stature of the AFC Asian Cup."
About the AFC Asian Cup:
The AFC Asian Cup is the pinnacle international team tournament held by the Asian Football Confederation (AFC) every four years to determine the champion of Asia. The competition is the second-oldest continental football championship (after the Copa America) and was first held in 1956. The AFC Asian Cup UAE 2019
TM expands the number of participating nations from 16 to 24, making it the biggest tournament ever.
The 2019 tournament will be the second time the UAE has hosted the event, after successfully staging the finals in 1996. The Asian Cup UAE 2019 runs from 5 January to 1 February 2019, with 51 matches being played in eight world class stadiums located across four host cities - Al Ain, Abu Dhabi, Dubai and Sharjah.
Match schedules and tickets for purchase are available on
www.the-AFC.com. For group ticket packages contact
groups@asiancup19.ae.
Facebook:
https://www.facebook.com/theafcasiancup/ Twitter:
https://twitter.com/afcasiancup Instagram:
https://www.instagram.com/afcasiancup/ LOC Facebook:
https://www.facebook.com/bringingasiatogether/ Official hashtags: #AsianCup2019 #
كأس_
آسيا 2019
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